About Us

Our mission

Since our founding in 2012, Aerobic & Fitness has been committed to advancing fitness and wellness by recognizing and responding to the evolving needs of exercisers across Europe. We launched O’live Fitness to bring high-quality, performance-focused equipment that meets the demands of today’s fitness enthusiasts, ensuring durability, functionality, and superior design.

Aerobic & Fitness is here to support the fitness industry with high-performance equipment, functional training solutions, and tailored gym installations. With a presence across Europe, we are your trusted partner in enhancing the quality and experience of fitness spaces, from boutique gyms to large-scale fitness centers.

Core values

At Aerobic & Fitness, we believe in empowering human performance and enhancing functional fitness. Quality, innovation, and customer satisfaction are at the core of everything we do. Our mission is to provide fitness solutions that help individuals and fitness centers reach their full potential, with equipment that stands the test of time.

1. Pioneering Equipment: We were one of the first in the European market to introduce the Pro-grade Kettlebell, recognizing the demand for competition-standard gear and delivering a premium product.

2. Engineered Products: O’live Fitness continues to expand its lineup with a growing portfolio of own-design equipment, featuring strength and functional tools built to enhance performance.